The Internet of $1600 Mousetraps…
Has it really got this bad? We were a bit surprised as many were to see the “connected mouse trap” retailing at $1600 the other day. It seems that internet of things solutions are just going a bit crazy. I can’t see many companies being duped into purchasing such a system when the value proposition is so low.
Image from Media Post.
The system requires a hub which needs to be connected to somebody’s network – I guess either the company or mobile network and at the end of the day somebody will physically have to go and remove the dead mouse.
Copper Horse has been developing motion sensing over the past couple of years and we’re now well down the road with our second prototype. The product is called Extrasensory and we’re pretty pleased with it. We’re showing this off to various people at Mobile World Congress 2017. We have a number of our prototypes out there being tested. We have created a versatile product that can be used to detect different forms of motion on everything from doors to drawers, jewellery boxes to stairs and sheds – and yes even sat next to a mousetrap in a garage, to monitor when the trap is set off!
No subscription, your notifications service and a reasonable price
It is unacceptable to us that companies choose to rip off businesses and consumers with expensive products that don’t deliver. We are designing our product with a “no subscription” model in mind – you just buy it and use it. In the same way, you can connect to whatever service you choose, you’re not forced into someone else’s cloud service or app. If you want tweets or to use services like IFTTT, fine – you own it so why not?
We’re also trying to get the price to a reasonable point – we can’t make promises but we’d like to be around the £100 mark.
We do not want your data
The product works either outdoors or indoors and specifically respects user privacy. We firmly believe there are better ways to create IoT products than following the existing crowd of a hub / cloud / analytics solution. OK we’re making our life more difficult in the process, but what is important is that we’re not sacrificing the user. We’re not selling anyone’s data or tracking what people are doing. We’re the anti-pattern to companies that do that sort of thing.
We demoed Extrasensory to a great audience at the Innovation on the Fringe event in Barcelona this afternoon. To prove our point about mousetraps, unfortunately our valued team member Roland needed to demonstrate this in person!
So if you want to use our product for monitoring things outside like farm gates or something inside like the drawer you keep your passports in, then have a look at www.extrasensory.co.uk and sign up for updates on what’s coming. Feel free to get in touch if you want a conversation with us and we’ll be at Mobile World Congress all week if you want to meet in person – just tweet @copperhorseuk.